By understanding and supplying farming families with all their agricultural and household needs, the Hariyali Kisaan Bazaar centres aim to engender trust and. In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural. 15 Nov Hariyali Kisaan Bazaar: A Rural Business Initiative.

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Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India geared toward farmers and their families. First established inHariyali Kisaan Bazaar represents a retail revolution in rural India.

They may even start on rentals before making a major purchase. Hariyalii miss a great news story! Your Reason has been Reported to the admin.

DSCL expands Hariyali Kisaan Bazaar footprint to AP – The Economic Times

kisaan Hariyali staff understand that purchase of new equipment can be a large financial commitment so, as Sudhir Asthana, head of agri-services, says, “We are happy to trial machinery for farmers to see it working in their fields. Hariyalii, Lyons believed downstream integration would allow Alltech to better communicate with its end customers farmersincrease sales of its supplements, and help protect the firm from industry dynamics such as consolidation and cost pressure.

Finance Globalization Health Care. Labour shortage is another serious constraint for farmers in this region.

Get instant notifications from Economic Times Allow Not now You can switch off notifications anytime using browser settings. Trained agronomists were posted in rural areas to advise sugarcane growers.

In rural India, farmers historically had limited access to quality input items for both their fields and homes. A Rural Business Initiative.

New Agriculturist: Developments – Hariyali Kisaan Bazaar: reaching out to farmers in rural India

Foul language Slanderous Inciting hatred against a certain community Others. With a view to empower farmers by providing all encompassing solutions under one roof, the Hariyali Kisaan Bazaar chain is a pioneering micro-level effort, embodying some of the key focus areas for India’s rural development.


The decision to buy feed companies had been controversial within Alltech: From the one site, farmers can obtain farm inputs and financial and agricultural advisory services.

The outlets also buy back some of the farmers’ production at harvest time. Chhabra continues, “Farmers come from over 40km away to refuel because we guarantee per cent quality and quantity.

We have to continue reaching out, as we know there are many more farmers who would benefit from working alongside our staff. Choose your reason bazazr and click on the Report button. He said to further strengthen foothold in southern India, the company plans to launch several new outlets across Andhra Pradesh, Tamil Nadu and Karnataka within a couple of months.

Cite View Details Educators Purchase. Kisana recent development has been to increase farmers’ confidence through teaching them English and IT skills. This will alert our moderators to take action Name Reason for reporting: It was also a vehicle for changing mindsets and culture by reviving the entrepreneurial spirit that some felt had eroded within Kellogg. Through its growing network of stores, DSCL is able to establish relationships with farmers bazzar provide them with a host of agricultural services, including improved crop inputs, agronomic support, fuel, banking, and consumer goods.

Farmers are able to test new machinery before they buy WRENmedia. Indian-American arrested in Silicon Valley over visa fraud.

Hariyali Kisaan Bazaar: A Rural Business Initiative

It currently houses products from over companies across categories, ranging from consumer goods to toiletries, plastic-ware, general merchandise, stationery, toys, decorative items, and others. Was he right, or should Alltech take a different approach? In a room at the back of an agro-input store near Karnal in Haryana, northern India, a group of 60 farmers have gathered for training. In utilizing the products and services offered by the stores, farmers are able to improve the quality of their crops and access a network of helpful resources in an environment that was once considered completely tangential to the benefits of agricultural research and technology reaped in other parts of the world.


Drag according to your convenience. There was a latent demand, the farmers wanted quality and we listened to them to supply them with what they need. Each outlet store is based on a campus of four to five acres, with a fuel station, banking facilities, farm demonstration area, green recreation zones, and the retail store.

Hariyali stores provide 24X7 technology support helping shift the farmers from subsistence farming to technology-led commercial farming. To respond to this request, DSCL set up five pilot stores which, byquickly expanded as farmers requested more outlets, and a greater choice of products and brands. The Hariyali outlets were a completely new concept for rural India and Sanjay Chhabra, head of retail operations, recalls the scepticism when the first stores were established.

The centres offer agri-services and farm output buy-back. Pearse Lyons, who remained intimately involved in company operations and in managing relationships with key customers. Become an expert in Cloud Architecture at Simplilearn.

Retail stores provide good quality farm inputs at a reasonable price WRENmedia.